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Judging Criteria
 Judging Criteria for the Small Business Award
Sponsor: Turner Peachey, Chartered Accountants
Open to all companies of less than 20 employees.
Successful entrants will need to show excellent and outstanding achievement in all aspects of their organisation. The judges will be looking for strong growth, innovation and leadership as well as a clear vision.
The judges are looking for evidence of:
- A sound business plan and Sales and Marketing strategy
- Strong leadership with the ability to drive the business forward
- Environmental awareness and a commitment to the community
- Innovation and ambition
all leading to
A strong financial performance
 Judging Criteria for Tourism Holiday Business
Sponsor: Coleg Powys
Open to all businesses in Powys, Ceredigion & Meirionydd providing accomodation and or related facilities that encourage people to visit and stay in the region. These will typically, but not exclusively, include hotels, guest houses, cottage lets, holiday parks, camp sites, conference centres etc.
The judges will be looking for outstanding qualities of entrepreneurship in a competitive marketplace plus:
- An imaginative and creative approach to the business
- A dynamic marketing & sales strategy
- Examples of investment to meet customer needs
- Evidence of meaningful growth and sustainability
- Local procurement
- Working with others to promote tourism in the region
 Judging Criteria for Start up Business Award
Sponsor: County Times
Open to all companies which have been trading for less than 2 years at time of application.
Entrants must be able to show how their business has progressed in line with their business plan. Success will be proven by the business and its employees having a clear understanding of their products, competitors and the marketplace in which the business operates. Existing business under new management are ineligible in this category.
The judges are looking for evidence that you:
- Can convey clearly your business idea and start up process, giving evidence of a well researched business plan and forecasts for business performance
- Are delivering on - and exceeding - your original business plan and can produce evidence of a forward order book.
- Display a clearly defined vision for developing and growing the business in terms of both turnover and employment, including a strategy for staff development
- Have a strong focus on the needs of the customer through effective marketing strategies and attention to customer feedback.
- Have suitable financial controls in place to monitor progress and control cash flow.
 Judging Criteria for Excellence in People Development
Sponsor: Leadership & Management Wales (LMW)
Open to all companies
Entrants must demonstrate how their people development has improved business performance and created a committed, motivated and effective workforce.
The judges are looking for evidence of:
- Methods of assessing skill requirements within your workforce e.g training needs analysis, skill development plans.
- Company approach to employee development and links to business objectives.
- Employee development or strategies that have proved particularly effective for the business.
 Judging Criteria for Tourism Visitor Experience
Sponsor: Cambrian News and The Brecon & Radnorshire Express
Open to all businesses in Powys, Ceredigion and Meirionnydd providing an attraction that is aimed at appealing predominately to the tourist market.
Entrants must be able to demonstrate taht they have developed imaginative ideas and have transformed these into a business that provides an experience which attracts tourists from a wide area. Typically these ideas may cover any activity where the visitor is experiencing something that maybe interesting, new, educational or stimulating.
The judges are looking for evidence of:
- An original idea translated into a professionally run business
- Growth in terms of customer numbers, revenue and employment
- Links with other local industry related businesses
- A realistic sales and marketing strategy
- Environmental awareness
 Judging Criteria for the Growth Award sponsored by Finance Wales
Sponsor: Finance Wales
Can you show significant development in one or more of the following areas?
- Training
- Marketing
- People development
- E-commerce
- International trade
Then enter the Business Growth Award.
The judges are looking for evidence of:
- Profitable growth of the business
- Hard, tangible evidence of commercial success; effective financial controls will be important to the success of the business as will customer-focused marketing strategies
- A written business plan with strategy and vision for the next 3-5 years; and clearly defined objectives that will shape the organisation's growth & development
- Strong leadership and management with the ability to drive the business forward
- Understanding of the market and mechanisms to respond to change
- Funding mechanisms and investment plans for the business
- Organisational culture which encourages employee development, creativity and empowerment
- Evidence of sustained growth over the last 12 to 18 months in one or more of the areas listed. This can include established businesses that have suffered from the economic downturn and have implemented innovative recovery programmes.
Through the maximization of the opportunities available to them, entrants must be able to demonstrate their business growth within the competitive marketplace in which they operate.
Judging Criteria for Farm Diversification Award
Supported by Farm Diversification Grant Scheme www.glasu.org.uk
Open to businesses in Powys, Must be a Non agricultural diversification (Not Primary Produce). Must be based on farm premises and/or run through farm business account.
The judges are looking for evidence of:
- Determination to successfully combine farming and diversificatiion
- A sound business plan and sales and marketing strategy
- A commitment to sustainability
- Innovation & Ambition
- Supporting the rural community
- Strong Financial Performance
 Judging Criteria for the Manufacturing Award
Sponsor: Mid Wales Manufacturing Group
Open to all manufacturing companies.
This award is specifically designed to recognise excellence and best practice being achieved throughout the manufacturing sector in the county not only in internal operations but also in those processes that involve customers and suppliers.
The judges are looking for evidence of:
- Sales performance and growth prospects
- Productivity development
- Product development, manufacturing innovation and the use of technology
- Quality standards and monitoring
- Investment in people and equipment
- Environmental awareness
 Judging Criteria Social Enterprise / Charity Award
Sponsor: Mid-Wales Housing Association Ltd
This award is open to any charitable organisation or a community/social enterprise trading in Powys with a social purpose and/or a not-for-profit basis.
The judges are looking for evidence that you:
- An innovative approach to the way in which the enterprise operates and/ or meet its own primary objectives.
- Make a positive impact on their society and/ or environment.
- Make a positive impact on the lives of individuals, particularly working in a manner which helps vulnerable and/ or disadvantaged individuals to help themselves.
- Projects that have the potential for future development growth and sustainability.
Judging Criteria for International Trade Award
Sponsor: Welsh Government
Open to All Companies. Entrants must be able to demonstrate outstanding and sustainable performance in export markets.
The judges will be looking for evidence of:
- Company commitment to the export ethos
- Export growth achieved and the ability to sustain that growth
- The degree of innovation and where appropriate the use of advanced technology
- Value and contribution of exporting to business expansion
- A sound financial base stemming from an outstanding profit performance
- Sufficient capital and other resources to sustain the export activities over time
- Job creation as a result of the exporting activity.
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Judging Criteria for Entrepreneurship Award
Sponsor: Welsh Government
Judges will be looking to give this award to an individual who has demonstrated enterprise, vision, innovation and entrepreneurial spirit either in setting up a successful new small business or successfully developing an existing small business or social enterprise.
The judges are looking for evidence of:
- Innovation, ambition and clarity of vision
- Strong leadership with the ability to drive the business forward and solve day to day business problems
- A robust business plan based on sound research
- A Sales and Marketing strategy which addresses the need for growth
- Environmental awareness and a commitment to the community
- A promising financial performance
Judging Criteria for the Judges Special Award
Sponsor: Powys County Council
Open to all businesses.
This award recognises a company that does not meet the criteria of any of the main awards categories but has shown outstanding potential.
Judging Criteria for Business of the Year Award
Sponsor: Powys County Council
Automatic entry for category winners.
Successful entrants will need to show excellent and outstanding achievement in all aspects of their organisation. The judges will be looking for strong growth, innovation and leadership as well as a clear vision.
The judges are looking for evidence of:
- A sound business plan and Sales and Marketing strategy.
- A demonstrable commitment to customers.
- Strong leadership with the ability to drive the business forward.
- An excellent record of staff training and development.
- Environmental awareness and a commitment to the community.
- Innovation and ambition.
- Profit growth backed up with sound financial controls.
- To demonstrate advancing equality & diversity as key features in all its activities.
- A noticeable involvement of all the staff to the success of the business.
- Evidence that the current strategy is delivering sustainable growth and increasing job creation.
- To be a standard bearer for success in Powys.
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