Powys Business Awards
Judging Criteria

The criteria for each category is detailed below.

Judging Criteria for Social Enterprise/Charity Award      

Sponsor: Mid Wales Housing Association          

This award is open to any charitable organisation or a community/social enterprise trading in Powys with a social purpose and/or a not-for-profit basis.                                               

The Judges are looking for evidence that you:                                  

  • Demonstrate an innovative approach to the way in which the enterprise operates and/ or meet its own primary objectives.

  • Make a positive impact on society/communities and/or environment

  • Make a positive impact on the lives of individuals, particularly working in a manner which helps vulnerable and/ or disadvantaged individuals to help themselves

  • Projects that have the potential for future development growth and sustainability.

Judging Criteria for Outstanding Apprentice Award

Sponsor: Mid Wales Manufacturing Group

This award is open to an employee who has Completed a Foundation Apprenticeship framework, Apprenticeship framework or a Higher Apprenticeship .Framework in Wales within the last 3 years. Submissions may be made by the company on their behalf and sponsors are eligible to enter this category only which will be independently judged.

The Judges are looking for evidence of:

  • Proven commitment by an apprentice to continued personal development.

  • An apprentice who has contributed significantly to the business and provided added value.

  • An apprentice who has demonstrated a high level of skills and/or has contributed significantly to the sector within which they work.

  • The “distance travelled” by the apprentice to succeed in their chosen field.

Judging Criteria for Growth Award

Sponsor: Development Bank of Wales

Through the maximization of the opportunities available to them, entrants must be able to demonstrate their business growth within the competitive marketplace in which they operate.                                       

Can you show significant development in one or more of the following areas? Training, Marketing, People Development, E-commerce, International Trade. Then enter the Business Growth Award.                                         

The Judges are looking for evidence of:                               

  • Profitable growth of the business

  • Hard, tangible evidence of commercial success; effective financial controls will be important to the success of the business as will customer-focused marketing strategies

  • A written business plan with strategy and vision for the next 3-5 years; and clearly defined objectives that will shape the organisation’s growth & development

  • Strong leadership and management with the ability to drive the business forward

  • Understanding of the market and mechanisms to respond to change

  • Funding mechanisms and investment plans for the business

  • Organisational culture which encourages employee development, creativity and empowerment

  • Evidence of sustained growth over the last 12 - 18 months in one or more of the areas listed. This can include established businesses that have suffered downturn and have implemented recovery programmes.

Judging Criteria for Start up Business Award

Sponsor: Myrick Training

Open to all companies which have been trading for less than 2 years at time of application.

Entrants must be able to show how their business has progressed in line with their business plan. Success will be proven by the business and its employees having a clear understanding of their products, competitors and the marketplace in which the business operates. Existing business under new management are ineligible in this category.                                       

The judges will be looking for evidence that you:                              

  • Can convey clearly your business idea and start up process, giving evidence of a well researched business plan and forecasts for business performance

  • Are delivering on – and exceeding – your original business plan and can produce evidence of a forward order book.

  • Display a clearly defined vision for developing and growing the business in terms of both turnover and employment, including a strategy for staff development

  • Have a strong focus on the needs of the customer through effective marketing strategies and attention to customer feedback

  • Have suitable financial controls in place to monitor progress and control cash flow.

Judging Criteria for Micro Business (Under 10 Employees) Award

Sponsor: The Cambrian News & Brecon & Radnor Express

Open to all companies of less than 10 employees (Full Time Equivalents).  Successful entrants will need to show excellent and outstanding achievement in all aspects of their organisation.  The judges will be looking for strong growth, innovation and leadership as well as a clear vision.                                      

The Judges are looking for evidence of:                               

  • A sound business plan and Sales and Marketing strategy

  • Strong leadership with the ability to drive the business forward

  • A Commitment to Staff development & Training

  • Innovation & ambition

  • Strong financial performance

Judging Criteria for Small Business (Under 30 Employees) Award

Sponsor: The County Times

Open to all companies of less than 30 employees (Full Time Equivalents).  Successful entrants will need to show excellent and outstanding achievement in all aspects of their organisation.  The judges will be looking for strong growth, innovation and leadership as well as a clear vision.                                      

The Judges are looking for evidence of:                               

  • A sound business plan and Sales and Marketing strategy

  • Strong leadership with the ability to drive the business forward

  • Environmental awareness and a commitment to the community

  • A Commitment to Staff development & Training

  • Innovation & ambition

  • All leading to a strong financial performance

Judging Criteria for International Trade Award

Sponsor: Trax JH Ltd

Open to All Companies.  Entrants must be able to demonstrate outstanding and sustainable performance in International markets.                                                                      

The Judges are looking for evidence of:                               

  • Export growth achieved and the ability to sustain that growth

  • Value and contribution of exporting to business expansion

  • A sound financial base stemming from an outstanding profit performance

  • Sufficient capital and other resources to sustain the export activities over time

  • Job creation as a result of the exporting activity.

Judging Criteria for Small Business Growth Award

Sponsor: NPTC Group of Colleges

Open to all companies with an annual turnover under 250,000 GBP. 

Through the maximization of the opportunities available to them, entrants must be able to demonstrate their business growth within the competitive marketplace in which they operate.                                                                        

The Judges are looking for evidence of:                               

  • Profitable growth of the business

  • Tangible evidence of commercial success; effective financial controls will be important to the success of the business as will customer-focused marketing strategies

  • A written business plan with strategy and vision for the next 3-5 years; and clearly defined objectives that will shape the organisation’s growth & development

  • Strong leadership and management with the ability to drive the business forward

  • Understanding of the market and mechanisms to respond to change

  • Funding mechanisms and investment plans for the business

  • Evidence of sustained growth over the last 12 - 18 months in one or more of the areas listed. This can include established businesses that have suffered downturn and have implemented recovery programmes.

Judging Criteria for Excellence in Customer Service Award

Sponsor: Nidec Control Techniques

 Open to all companies who can demonstrate that they will go above and beyond customer expectations..

The Judges are looking for evidence of:       

  • A clear focus on their customers needs and evidence of customer satisfaction.

  • Strong focus on listening and acting on customers feedback while maintaining high customer satisfaction levels.

  • Submissions should contain examples of how the organisation are consistently doing their best for customers and seeking to continuously improve their performance.

  • Customer focussed staff development & training.

Judging Criteria for Entrepreneurship Award

Sponsor: Welsh Government

Judges will be looking to give this award to an individual who has demonstrated enterprise, vision, innovation and entrepreneurial spirit either in setting up a successful new small business or successfully developing an existing business or social enterprise.                                         

The Judges are looking for evidence of:                               

  • Innovation, ambition and clarity of vision

  • Strong leadership with the ability to drive the business forward and solve day to day business problems

  • A robust business plan based on sound research

  • A Sales and Marketing strategy which addresses the need for growth

  • A promising financial performance

Judging Criteria for Investing in People Award

Sponsor: PCI Pharma Services

Open to all organisations - This award is for organisations who invest in their employees e.g. training, development, engagement and demonstrate commitment to high performance.                                 

The Judges are looking for evidence of:                               

  • Employ Effective methods of recruitment and strategies for recruitment of under-represented groups.

  • Methods of assessing skill requirements within your workforce e.g training needs analysis, skill development plans .

  • Employee engagement and demonstrate commitment to high performance.

  • Strong leadership and management and leading by example.

Judging Criteria for Technology & Innovation Award

Sponsor: Lanyon Bowdler Solicitors

This award is aimed at companies that can demonstrate how they are using technology and innovation to keep them at the cutting edge.                                   

The Judges are looking for evidence of:                               

  • Successful Innovation in the business.

  • Problem solving skills, research & development.

  • Implementation within the business.

  • Commercial relevance and actual or projected success.

  • Knowledge of how new technology can deliver a competitive advantage.

  • A determination to strive for continued success by pushing the boundaries.


In additional to the above awards, the Judging Panel have a discretionary Award called the Judges Award sponsored by Mid Wales Chamber of Commerce which is made each year to recognise some outstanding achievement or person that has come to the judge's attention during their visits and which the strict criteria for the other awards does not recognise.  Secondly from the Category Winners the overall Award for Powys Business Awards Business of the Year sponsored by Powys County Council.